Services
Every brand has been there: you have an idea of how you want your brand to feel, but no idea how to translate that into a plan. Good news. I've done this many times before.
→ Don't attempt to convince people why your values matter.
Spend your time finding the people who already know.
1. Brand Building
A brand with longevity will find its following through one key thing: aligned values.
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We'll articulate values first. Then we'll define:
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positioning
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key audiences
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value props
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mission statement
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vision statement
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brand messaging
2. Marketing
Strategy
It's time to put your shiny new brand to work. I combine audience insights with business goals to create:
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customer journey map (i.e., sales funnel)
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a marketing plan for reaching your business goals
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resources to guide internal and external creatives
3. Content Planning
Once we know what you care about and who else cares about the same thing, we'll make a plan for connecting with them. ​​
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That comes to life with:
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full-funnel content calendar across channels
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review of creative deliverables to ensure brand consistency
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my Zero Waste approach to make the most of resources