Impact on Education
NONPROFIT SECTOR
BRAND STRATEGY - BRAND MESSAGING - CONTENT STRATEGY
As the foundation for Boulder Valley Public Schools, Impact on Education supports thousands of teachers and students. I helped them clarify their messaging to get the engagement they needed.
The Need
Messaging for multiple voices so everyone was singing the same tune.
Brand Development
Clarifying the mission and vision of the org, then developing a brand voice to galvanize the community.
Foundational Messaging
Brand messaging, audience insights, and carefully crafted toolkits tailored to guide stakeholder communications.
Content Strategy
A unified calendar to make the most of resources and organize around fundraising efforts.
IoE Brand Personality
WELCOMING | BRIGHT | AUTHENTIC | SUPPORTIVE | STRONG
The Impact on Education brand needed to balance credibility with warmth, showing stakeholders the importance of the work and engaging donors with compelling storytelling.
Messaging Strategy
We started by identifying target audiences for the organization, ranging from education administrators to Boulder business owners. I identified core values to act as guideposts for all brand and messaging decisions, then created foundational messaging tailored to each audience so the org would know exactly what to say depending on who was listening.
Target Audience Identification
Core Values
Foundational Messaging
KEY MESSAGING GUIDELINE:
Tell the story of many through one.
While Impact on Education supports thousands of students and teachers, I emphasized the importance of sharing individual stories. People connect human to human, and sharing one teacher or student's story allows for deep emotional resonance. This, supported by the number of students and teachers experiencing a similar story, emphasizes the extent of the org's impact.
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